![]() A more nuanced method of personalizing emails, however, is to uncover the technology they use in their day to day and educate them on how you can help. One simple way is to add the name of your prospect in the subject line, an element most prospecting platforms provide. And if you aren’t used to crafting tight email copy, figuring out where to add personal touches can be a challenge. Personalization is easy to say, of course, but much harder to do. It shows you have done your homework, and will build credibility.” “But when sending the first email to a group of people, take some time, do some research, and make that email outreach as personal as you can. If you know who you are talking to, and can send at scale, the email gives you context for a follow-up phone call as well,” says Don Erwin, Head of Revenue at Mixmax. But, like all things worth doing, that can be a tricky proposition, with myriad elements to consider when putting your cadence together.ĭo you send an email first? If so, how personalized should it be? Or, does a phone call make more sense? If that is the case, then it’s time to writing outbound emails. Let’s say you know your audience, your product is in the market and helping people, and you’re ready for the kind of incremental growth that only outbound sales can bring. “The fundamentals have to be in place – you need to know who your customer is, and who you are reaching out to.” Crafting effective email copy No email subject line hack will overcome that,” says Efti. If 80% of the people you are reaching out to will never buy your product, you won’t get very far. You have to know the account, know the person, have good data, and reach out. “Sending the best thing to the wrong people will not convert. Steli Efti, CEO of Close, agreed on this foundational principle. You have to send the right messages to the right people.” Then, no matter what you do after that, no matter how many blog posts you read, or webinars you attend, it doesn’t matter. “From your senior management, you need to be given the top 100 accounts, the next 1,000 accounts, and the bottom tier as well. I think this is a real problem,” said Collin, during the webinar. “Sales leadership, founders, and CEOs have an issue with saying “here is what we sell, go sell it” to their sales teams. Yet zeroing in on the right prospects remains a challenge for a lot of outbound teams (and companies hoping to establish outbound teams). We talk about it all the time, and Aaron has devoted entire sections of his books to the idea that you must know who your audience is, and how to talk to them. ![]() The foundation: sending the right message to the right people Their framework helped Salesforce increase revenues by over $100 Million.Their wide-ranging chat covered the ins and outs of cold emailing from ensuring you’ve nailed your niche, to designing an effective and personal email cadence, to incorporating humor in your follow-ups, this webinar was truly Sales Email 101. Their suite of communication tools are are helping companies like Shopify, Atlassian and Sotheby's to acquire, engage and support more customers.Ĭollin is the CEO at Predictable Revenue, originally founded by Aaron Ross, of the award-winning, bestselling book Predictable Revenue, where they teach companies how to double, triple or more-their number of new sales. Don's an experienced software sales leader with a proven track record of building high-performing sales teams.ĭustin is a Sales Manager at Intercom, the customer messaging platform (for sales, marketing and support) that's on a mission to make business personal again. ![]() Mixmax is an email productivity platform that helps sales, customer success, and recruiting teams do their jobs more effectively with a range of useful email tools. Shout out to our awesome panelists on today's webinar!ĭon is the Head of Revenue at Mixmax, where their mission is to change how the world communicates. Tune in to watch the full recording right here: In today's webinar, we got to hear from Don, Dustin, Collin and Steli about their experiences learning how to optimize (and revamp) how top B2B companies operate their sales processes-particularly when it comes to perfecting email as a tool for opening doors and closing deals. Here's the recording of today's webinar about how to perfect your sales emails (and close more deals), with Mixmax's Don Erwin, Intercom's Dustin Crawford, Predictable Revenue's Collin Stewart and Steli. ![]()
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